AdRow vs Northbeam: ¿Medir o Gestionar?
Northbeam es una plataforma premium de atribución multi-touch que muestra de dónde viene la facturación. AdRow es donde construyes, lanzas y automatizas tus campañas Meta. Resuelven problemas diferentes — y muchos equipos usan ambos.
Por qué los equipos cambian de Northbeam
Launch campaigns, not just track them
Northbeam tells you which channels drive revenue. AdRow lets you act on that data — launching campaigns in bulk, managing creatives, and scaling winners.
Automate with real rules
AdRow's rule engine lets you pause underperformers, scale budgets, and get Telegram alerts based on 20+ conditions. Northbeam focuses on measurement, not automation.
Flat pricing from €79/mo
Northbeam starts at $1,500/mo and scales with data volume. AdRow starts at €79/mo with flat, predictable pricing regardless of ad spend.
Comparación de funciones
Mira cómo AdRow se mide contra Northbeam función por función.
Northbeam focuses on brand-level attribution, not multi-account management
Northbeam offers Creative Analytics and correlation analysis; AdRow provides campaign-level AI insights
Northbeam Apex optimizes platform algorithms but has no user-defined rule engine
Enterprise plan includes dedicated CSM; limited role hierarchy
Northbeam dashboards are built for attribution and media mix insights
This is Northbeam's core strength — first-party data tracking
Northbeam's MTA and Clicks + Deterministic Views are industry-leading
Northbeam offers correlation analysis and creative performance insights
Northbeam's Metrics Explorer offers deep analytics drill-downs
AdRow API available by request; Northbeam API on Enterprise plan
Northbeam tracks across platforms but does not manage ads
Northbeam starts at $1,500/mo; AdRow offers a 14-day free trial
Northbeam MMM+ available on Enterprise plan
Northbeam is analytics-only; no campaign creation capabilities
Comparación de precios
Precios verificados por última vez: 2026-03-16. Consulta northbeam.io para lo más reciente.
AdRow
Up to €25K ad spend
- 2 users
- 5 ad accounts
- AI Copilot
- Rule engine
- Telegram alerts
Up to €100K ad spend
- 5 users
- 25 ad accounts
- AI Copilot
- Rule engine
- Telegram alerts
- Priority support
Unlimited ad spend
- 15 users
- Unlimited ad accounts
- AI Copilot
- Rule engine
- Telegram alerts
- Dedicated support
Northbeam
For brands under $1.5M annual media spend
- Multi-touch attribution
- Clicks + Deterministic Views
- Creative Analytics
- Shopify integration
- Monthly billing
For brands spending $250K+/mo in media
- All Starter features
- Direct platform integrations
- Dedicated Media Strategist
- Enhanced data refresh
- Annual terms
For brands spending $500K+/mo in media
- All Professional features
- MMM+
- Dedicated CSM
- Slack channel support
- Multi-region instances
Northbeam pricing is based on data volume (page views) and starts at $1,500/mo. Professional and Enterprise plans require annual commitments. AdRow offers flat pricing starting at €79/mo regardless of data volume or ad spend.
Donde Northbeam destaca
- Multi-touch attribution is best-in-class: Northbeam's MTA provides fractional credit modeling across Meta, Google, TikTok, Pinterest, Snap, email, and SMS. If accurate cross-channel attribution is your priority, Northbeam is a top choice.
- Deterministic view-through attribution: The Clicks + Deterministic Views model ties verified video impressions to specific purchases — a level of proof that most analytics tools cannot match.
- Media Mix Modeling at scale: MMM+ on the Enterprise plan helps large brands optimize spend allocation across channels with high-speed modeling, complementing MTA for a full-picture view.
3 razones para elegir AdRow sobre Northbeam
You need to manage campaigns, not just measure them
Northbeam shows you what works. AdRow lets you act on those insights — creating, launching, and managing campaigns in bulk with a spreadsheet-style launcher and AI Copilot.
Automation that takes action
AdRow's rule engine pauses underperformers, scales budgets, and sends Telegram alerts with 20+ conditions. Northbeam Apex feeds data to ad platforms but doesn't automate campaign management.
Predictable pricing for any budget
AdRow starts at €79/mo with flat pricing. Northbeam starts at $1,500/mo and scales with data volume. For teams that need campaign management, AdRow delivers more operational value per dollar.
AdRow vs Northbeam: Preguntas frecuentes
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