AdRow vs UpHex: Agency Power vs White-Label.
UpHex lets agencies white-label Facebook ad management for clients. AdRow gives agencies direct control with team roles, AI Copilot, bulk launcher, and automation rules — the operational backbone your media buying team needs.
Why teams switch from UpHex
Direct control, not delegated
UpHex is designed for agencies that delegate ad management to clients through a white-label portal. AdRow is built for agencies where the team manages ads directly with granular role-based control.
AI-powered insights
AdRow's AI Copilot analyzes your campaign data and provides actionable optimization insights. UpHex relies on template-based campaign creation without AI analysis.
Predictable flat pricing
AdRow charges flat monthly rates. UpHex's pricing ranges from $97 to $497/mo depending on the number of clients and white-label features needed.
Feature comparison
See how AdRow stacks up against UpHex feature by feature.
Both support multiple Meta ad accounts
AdRow has a spreadsheet-style bulk launcher; UpHex uses template-based campaign creation
UpHex has basic automation triggers; AdRow has a full rule engine with 20+ conditions
UpHex's core feature — branded portal for agency clients to view reports and manage campaigns
AdRow has multi-level role hierarchy with impersonation; UpHex has agency/client role separation
UpHex has pre-built campaign templates by industry that clients can deploy with one click
UpHex generates branded reports for agency clients; AdRow's reports are internal-facing
UpHex supports Google Ads alongside Meta; AdRow has TikTok and Google on the roadmap
AdRow offers 14-day trial; UpHex offers a demo and trial period
Pricing comparison
Pricing last verified: 2026-03-21. Check uphex.com for the latest.
AdRow
Up to €25K ad spend
- 2 users
- 5 ad accounts
- AI Copilot
- Rule engine
- Telegram alerts
Up to €100K ad spend
- 5 users
- 25 ad accounts
- AI Copilot
- Rule engine
- Telegram alerts
- Priority support
Unlimited ad spend
- 15 users
- Unlimited ad accounts
- AI Copilot
- Rule engine
- Telegram alerts
- Dedicated support
UpHex
For small agencies (up to 10 clients)
- Up to 10 client accounts
- White-label portal
- Campaign templates
- Basic reporting
For growing agencies
- Up to 30 client accounts
- Custom branding
- Advanced templates
- Priority support
For established agencies
- Unlimited clients
- Full white-label
- Custom domain
- Dedicated support
- Google Ads support
UpHex Starter at $97/mo and AdRow Starter at €79/mo are comparable in price, but they serve different needs. UpHex focuses on client-facing white-label; AdRow focuses on internal team operations. At the Agency tier, UpHex costs $497/mo vs AdRow Enterprise at €499/mo — but with very different feature sets.
Where UpHex excels
- White-label client portal: UpHex's branded client portal is genuinely useful for agencies that want clients to self-serve — view reports, approve campaigns, and manage budgets under your brand.
- Campaign templates by industry: UpHex's pre-built templates (restaurants, gyms, dental, etc.) let agencies deploy proven campaigns quickly without building from scratch.
- Client onboarding flow: UpHex's client onboarding wizard makes it easy for agencies to add new clients and get campaigns running in minutes with minimal setup.
3 reasons to choose AdRow over UpHex
Built for media buyers, not client portals
UpHex prioritizes the client experience with white-label portals. AdRow prioritizes the media buyer experience with bulk launcher, AI Copilot, and automation rules. If your team manages ads directly (not delegating to clients), AdRow is the right tool.
Deeper automation and intelligence
AdRow's rule engine with 20+ conditions, AI Copilot insights, and Telegram alerts give media buyers powerful automation. UpHex's automation is basic — designed for simple triggers, not complex optimization strategies.
Scale without per-client pricing
AdRow Pro at €199/mo covers 25 accounts and 5 users flat. UpHex's Growth plan at $247/mo limits you to 30 clients, and you need the $497/mo Agency plan for unlimited. AdRow's pricing doesn't penalize growth.
AdRow vs UpHex: FAQ
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