AdRow vs Cometly: Track or Take Action?
Cometly is an AI-powered attribution and ad tracking platform that shows you which ads drive conversions. AdRow is where you create, launch, and automate your Meta campaigns. They solve different parts of the funnel — and work well together.
Why teams switch from Cometly
Manage campaigns, not just track them
Cometly tracks conversions and attributes revenue. AdRow lets you create campaigns in bulk, manage creatives, and scale what works — all from one interface.
Real automation, not just recommendations
Cometly's AI Ads Manager suggests optimizations. AdRow's rule engine executes them automatically — pausing, scaling, and alerting based on 20+ conditions.
Transparent, flat pricing
Cometly pricing is custom and based on ad spend. AdRow starts at €79/mo with flat, predictable pricing that doesn't scale with your spend.
Feature comparison
See how AdRow stacks up against Cometly feature by feature.
Cometly supports multiple ad accounts but is not built for agency-scale multi-account management
Cometly offers AI Ads Manager and AI Chat for data analysis; AdRow's AI Copilot focuses on campaign insights
Cometly AI Ads Manager can suggest campaign tweaks; no custom rule engine with conditions
Limited role-based access compared to AdRow's multi-level hierarchy
Cometly offers real-time attribution dashboards with no-code report builder
This is Cometly's core product — server-side tracking with Conversion Sync
Cometly provides multi-touch attribution with server-side tracking
Cometly's AI Chat lets you query conversion data conversationally
Cometly's no-code report builder allows custom dashboard creation
AdRow API available by request — contact sales for access
Cometly tracks across platforms but does not manage ads
Cometly offers a trial with 10 free AI credits; AdRow offers a 14-day free trial
Cometly's server-side tracking bypasses iOS restrictions and ad blockers
Cometly is analytics and attribution only — no campaign creation
Pricing comparison
Pricing last verified: 2026-03-16. Check cometly.com for the latest.
AdRow
Up to €25K ad spend
- 2 users
- 5 ad accounts
- AI Copilot
- Rule engine
- Telegram alerts
Up to €100K ad spend
- 5 users
- 25 ad accounts
- AI Copilot
- Rule engine
- Telegram alerts
- Priority support
Unlimited ad spend
- 15 users
- Unlimited ad accounts
- AI Copilot
- Rule engine
- Telegram alerts
- Dedicated support
Cometly
Usage-based pricing tied to monthly ad spend
- Server-side tracking
- Multi-touch attribution
- AI Ads Manager
- AI Chat
- Conversion Sync
- No-code report builder
For high-spend advertisers with advanced needs
- All Core features
- Dedicated onboarding team
- Expert support
- Custom integrations
Cometly does not publish fixed pricing — quotes are based on monthly ad spend. Typical customers spend $20K–$400K+/mo on ads. AdRow offers transparent, flat pricing starting at €79/mo regardless of ad spend volume.
Where Cometly excels
- Server-side tracking is a game-changer: Cometly's server-side tracking bypasses iOS privacy restrictions and ad blockers, capturing conversions that client-side pixels miss. If accurate tracking post-iOS 14 is your biggest challenge, Cometly delivers.
- Conversion Sync feeds data back to platforms: Cometly sends enriched conversion data directly back to Meta, Google, and TikTok ad algorithms via Conversion APIs, improving platform optimization.
- AI Chat for instant data analysis: Cometly's AI Chat lets you ask questions about your attribution data conversationally, getting instant answers without building reports manually.
3 reasons to choose AdRow over Cometly
You need campaign management, not just tracking
Cometly tracks where conversions come from. AdRow lets you create, launch, and manage the campaigns that drive those conversions — with a bulk launcher, AI Copilot, and full campaign builder.
Automation that executes, not just suggests
AdRow's rule engine automatically pauses underperformers, scales budgets, and sends Telegram alerts based on 20+ conditions. Cometly's AI can suggest optimizations but doesn't execute campaign changes.
Built for agencies and multi-account teams
AdRow supports 100+ ad accounts, multi-level role hierarchy, and impersonation. Cometly focuses on attribution for individual brands, not agency-scale account management.
AdRow vs Cometly: FAQ
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