David Okafor
Partnerships & Affiliate Lead
Partnerships and affiliate marketing strategist with expertise in offer scaling, CPA optimization, and building profitable media buying operations across multiple verticals.
11 Articles
Media Buying at Scale: A Practical Guide for Performance Marketers
A practical guide to media buying at scale: the systems, team structure, account architecture, budget management frameworks, and operational workflows that allow performance marketing operations to grow from €10K/month to €500K/month without losing control.
Multi-Geo Facebook Ads Campaigns: Practical Guide for Affiliates
A practical guide to running multi-geo Facebook ads campaigns for affiliate marketers: account and campaign structure, geo-specific bidding, localization requirements, tracking setup, and how to identify which markets to expand into first.
Offer Testing Framework for Facebook Ads Affiliates
A systematic framework for offer testing on Facebook ads: how to structure tests, set minimum data thresholds, read results correctly, kill losing offers fast, and build the creative rotation that scales winners without burning budget on guesswork.
How to Track Lead Quality from Facebook Ads Through Your CRM
A step-by-step guide to lead quality tracking from Facebook ads through your CRM: setting up the integration stack, defining quality metrics, sending downstream events back to Meta via CAPI, and building the reporting that connects ad spend to pipeline.
Multi-Account Facebook Ads Setup for Affiliate Marketers
A practical guide to setting up a multi-account Facebook Ads structure for affiliate marketing: Business Manager hierarchy, account isolation, role assignment, compliance boundaries, and the operational workflows that let you scale without triggering policy violations.
Scale Affiliate Campaigns on Facebook: $100 to $10,000/Day
A phased playbook for scaling affiliate campaigns on Facebook from initial testing at $100/day to enterprise-level spend at $10,000/day and beyond.
How to Reduce Cost Per Lead on Facebook Ads
Actionable strategies to lower your cost per lead on Facebook ads — from form optimization and audience refinement to creative testing, bidding strategy, and quality-based optimization.
Retargeting Facebook Ads: The Complete Strategy
A complete framework for retargeting Facebook ads — from audience segmentation and funnel design to creative sequencing, budget allocation, and frequency management.
Lookalike Audience on Facebook: 2026 Guide
Everything you need to know about building and testing lookalike audiences on Facebook in 2026 — from seed selection to percentage testing and when broad targeting wins.
Facebook Ads for Affiliates: The Definitive Guide
Everything you need to run profitable affiliate campaigns on Facebook in 2026 — from account setup and compliance to scaling strategies, tracker integration, and CPA optimization frameworks.
Meta Lead Generation Campaign Playbook for 2026
A complete, data-backed playbook for running Meta lead generation campaigns in 2026. From lead form design to CRM integration, audience layering to retargeting funnels, this guide covers everything you need to turn Meta into a predictable lead machine.